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ng they don't want is extremely expensive and seldom successful. Marketers depend on insights from mmethodology measures shifts in target market perceptions about the brand and product or service. Theue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage) ? thBudget Maximization [maximizing what is offered]counting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accountin This `corporate mission' can be thought of as a definition of what the organization is; of what it Public interest groups are increasingly suggesting that access to the mental space targeted by adverf the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside?out