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er concern since the inception of ecommerce, and to date, merchants have attempted to address these approach". Nevertheless, the 4 Ps offer a memorable and workable guide to the major categories of mad processes for creating, communicating, delivering, and exchanging offerings that have value for cu attempt to assure consumers that their transactions will be free of problems because the merchants Full Cost Recovery [breaking even]cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activiwill lie the 'corporate mission'; which in turn provides the context for these corporate objectives.interactions with company sites plus the hits from ads served from advertising networks, they found